1.3 billion people. Target China Today.
China Social Media
A Diversified Social Media Funnel
Weixin Services Accounts
Weixin Subscriptions
Weixin Channels
Weixin Search
Weixin Mini Programs
Weixin Moments
Douyin
Kuaishou
Xiaohongshu
BiliBili
Zhihu
Awareness
Make a splash with your brand. Get noticed on social media and start the buzz.
Interest
Turn heads with your unique value. Ignite curiosity and get people talking.
Evaluation
Guide choices with killer content and real reviews. Make evaluating your offer a no-brainer.
Purchase
Smooth the path from "want" to "own". Make buying a breeze.
Usage
Wow them post-purchase. Foster loyalty and spark the chatter that brings others aboard.
Repurchase
Keep the love alive. Satisfy and delight to lock in loyalty and repeat
Recommend
Create brand champions. Forge trust and connection that sparks recommendations and word-of-mouth buzz.
The convergence of social interaction, e-commerce, and innovation.
Douyin, much like its Western counterpart TikTok, flourishes with its short-form video content, providing an ideal platform for brand marketing. Its algorithmically driven "For You" page ensures that content is tailored to users' interests, maximizing engagement with brands' messages. Douyin's integration of interactive features such as challenges, filters, and effects enhances user interaction with branded content, amplifying its reach and impact. Brands can leverage Douyin's vast user base and sophisticated analytics tools to create targeted campaigns that resonate with their target audience, driving brand awareness and sales.
Xiaohongshu seamlessly integrates lifestyle sharing with product discovery, nurturing an actively engaged community. Users on Xiaohongshu, also known as RED, actively share their experiences, recommendations, and product reviews, creating a dynamic ecosystem where consumers trust peer recommendations. Through Xiaohongshu's content-driven approach, brands can authentically connect with consumers by aligning with their interests and values. Additionally, Xiaohongshu's shoppable content enables users to seamlessly discover and purchase products featured in posts, streamlining the path to purchase and driving conversions. By fostering genuine interactions and facilitating effortless shopping experiences, Xiaohongshu cultivates a loyal user base and serves as a valuable platform for brands to build relationships with Chinese consumers.
WeChat and Alipay have transformed into comprehensive hubs offering a wide array of services and retail opportunities. Beyond their initial functionalities as messaging and payment platforms, WeChat and Alipay have evolved into multifaceted ecosystems encompassing social networking, entertainment, e-commerce, and financial services. WeChat's Mini Programs enable brands to create customized apps within the platform, providing users with seamless access to a diverse range of services, including shopping, gaming, and utility tools. Alipay's "Super App" model similarly offers users a one-stop destination for services such as mobile payments, wealth management, food delivery, and travel bookings. With millions of active users engaging daily on these platforms, businesses can leverage WeChat and Alipay to reach their target audience at various touchpoints throughout the consumer journey. By harnessing the power of these digital ecosystems, brands can drive customer engagement, loyalty, and ultimately, business growth in the Chinese market.
Get in touch.
We Believe that the Best Way to Predict the Digital Future is to be at the Forefront and Create It. Our Success is the Result of Our Imagination, Technology, and the Sheer Desire to be Better at Everything We Do.
Whether you would like to find more about our services, discuss the opportunities for your business or challenges you are facing, we are always happy to chat.